The first letters were low, wide, and bold. The font used for the name of the cosmetic brand has changed twice. For example, the circular stripes are silver, the letters are dark blue, and the font is thin. The current version is almost identical to the previous one with minimal differences. In the new millennium, the brand has modernized its logo. The rest of the composition remained the same. The exception is the font type and color, which have changed slightly. The logo of this period is almost a complete clone of the previous one. Also, they unified the palette, replacing all colors with blue, and proposed a different style of lettering. The developers made clear circular lines, moved them closer to the center, and placed the brand name on top. 2003 – 2009Īfter a long hiatus, the company redesigned it using existing elements. The color shifted from cobalt blue to dark blue with backlighting on one side for volume. The inscription had a right-sided slope, needle-like protrusions at the ends of the letters, and curved lines on the left, which became the prototype of semicircles.
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